The loser of this game in Lubbock likely sees any hope of a conference championship disappear.
Both the Texas Longhorns and the Texas Tech Red Raiders need a win in Lubbock if they want to hold on to any hope of winning a Big 12 Championship this season. The Longhorns have won the last three matchups dating back to 2008 when this happened.
The Longhorns are coming off a last-second win over the hapless Kansas Jayhawks. Quarterback Case McCoy hit Marquise Goodwin for a one yard touchdown pass with just 12 seconds left to give the Longhorns the lead for good. The win in Lawrence came on the heels of a shootout with the Baylor Bears and consecutive losses to the Oklahoma Sooners and West Virginia Mountaineers.
The Red Raiders will be hungry for a win after getting throttled in the second half by Heisman hopeful Collin Klein and his No. 2 Kansas St. Wildcats. Quarterback Seth Doege went 35 for 50 and had a couple of touchdown passes along with an interception in the game.
The Longhorns defense must step up in this game. They'll be facing the nation's third-best passing attack, and the Longhorns surrender nearly 33 points per game on average.
Game time, TV channel: 2:30 p.m. CT, ABC or ESPN2 (map here)
Online streaming video: WatchESPN
Point spread: Texas Tech favored by 7 points after opening the week as 2½-point favorites.