HOUSTON - SEPTEMBER 12: J.D. Martinez #14 of the Houston Astros high-fives Jose Altuve #27 after defeating the Philadelphia Phillies 5-1 at Minute Maid Park on September 12, 2011 in Houston, Texas. (Photo by Bob Levey/Getty Images)
The Houston Astros have launched their 2012 slogan. Is it fitting for a team rebuilding?
Yesterday the Houston Astros announced their new slogan for the 2012 season. Root! Root! Root!, the new tagline, is taken from the 7th inning stretch classic, Take Me Out to the Ballgame. I took a day to ponder and marinate on what the new slogan is really trying to tell us and whether I thought it was worthy of two thumbs up.
My initial reaction was, "That's cheesy." But now? I think the Astros might have just hit the nail on the head. There's something endearing about using a clip from a fan favorite song to inspire the city of Houston to get behind a new and young crop of baseball players.
The 2012 season is the most exciting time to be a baseball fan in Houston. I'm confident we've seen the worst baseball we'll see for a long time, so now this team has no place to go but up. If you're a bandwagon type fan, I recommend you jump on now because this is going to be one hell of a ride.
With a roster full of players who aren't old enough to remember the Astrodome, I suspect there are exciting times ahead as we, as fans, sit and watch a lot of firsts for players.
It's not often in a sports fan's life that you get to say "I was there when..." but this team offers fans the chance to hold a little piece of history with each at bat and each new start. Is that worthy of Root! Root! Root! as a slogan? Absolutely.
The Astros will launch the Root! Root! Root! slogan in both English and Spanish, fitting for such a multicultural city as Houston.