The Rockets had been on Fox Sports Houston and KILT (610 AM) for years, but moved to new stations following the 2011-12 season. A marquee signing is a great way to increase viewers and listeners. From the Houston Chronicle:
"It will definitely have a positive impact, especially since this is the rollout of a new regional sports network, so the timing is very good," Chris Bevilacqua, founder of Bevilacqua Media Co. and media rights adviser to the Pac-12, Big 12, NHL and other leagues, said in an e-mail.
"Lin will bring real excitement and visibility to CSN's distribution and advertising sales efforts."
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