Linsanity Reaches The Oval Office

Reports came out earlier this week that the nationwide sensation known as 'Linsanity' had reached this nation's highest office, but the reference wasn't a compliment. After being asked by a reporter what his chances were at getting re-elected, President Obama responded by saying:

For a moment Mr. Obama looked annoyed, a White House aide said, as if he thought Mr. Schweitzer was underestimating him. Then he came alive. "Holy mackerel, he lit up," Mr. Schweitzer said in an interview. "It was like a light switch coming on."

No matter what moves Mr. Romney made, the president said, he and his team were going to cut him off and block him at every turn. "We’re the Miami Heat, and he’s Jeremy Lin," Mr. Obama said, according to the aide.

It's true that the Heat shut down Lin during the height of his good play, but I found the analogy to be odd since the President had previously praised Jeremy Lin and even bragged a little about knowing how good he was before he became famous. I'm not passing judgement, just found it odd. As many of you know who have read my articles on Jeremy Lin over the last couple of months, I wasn't for and still think the Rockets signing him was a bad idea. His numbers fell off sharply in April and I'm not convinced that he can produce at a high level outside of Mike D'Antoni's system. However, even though the comment wasn't positive coming from President Obama, it does point to the boost in marketing visibility that he'll bring to the Rockets. They've had some very popular players recently, but how many of them were mentioned by the President?

I don't believe the Lin signing will translate into more wins for the Rockets, but maybe he's not overpaid. Until the Rockets add a superstar or one of their many late lottery picks pan out, they're going to be hard to watch and I don't believe they will make the playoffs. However, Lin could very well help TV ratings and fatten the wallet of owner Leslie Alexander. Don't forget that the Rockets TV ratings were down last year and they're launching a new network this fall; this move was likely made for non-basketball reasons.

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