So THIS is why Texas A&M made the move to the SEC.
Though their chances of competing are probably worse in the best conference in the land than they were in the Big 12, money talks. And the Aggies reportedly generated $6.5 million in media publicity for their SEC opener (a loss, by the way) to Florida on Sept. 8. Not bad for a regular-season game.
The figure was determined by a study from an independent media firm. In addition to the millions of dollars, the game also generated a lot of social media buzz for the school, whatever that means.
Bold prediction: The Aggies' upcoming games against South Carolina State and Ole Miss won't generate $6.5 million worth of publicity.
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