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"Matt - it's your agent speaking. Listen, I know that you're trying to project this new 'tough guy' image. You're a 'no-nonsense' alpha male now. I get that. And I think it's great. As such, I've got the PERFECT ad campaign for you. Really, it's going to make you into a whole new kind of stud. So, have you ever heard of Ruud Heating & Cooling Systems...?"
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