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Dueling Lockouts: Who's Got The Upper Hand?

We know the NBA started their lockout at the same time that the NFL lockout seems to be wrapping up. Still, Jerome Solomon makes some very solid points about why the NFL is going to come out ahead with their lockout. While the NFL's has been plugging along for a while now, the only real casualty has been free agency and trading. The rest of the lockout-cancelled things have been inconveniences, like not being able to sign rookies.

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Amidst the animosity, though, the NFL has been able to still market its players and keep the brand alive. The NBA, on the other hand is coming off one of its best playoffs in quite a while, but has refused to keep marketing its players. Those same teams are not practicing together, but splitting up to play around the world. Any budding chemistry will be lost by not playing together.

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On top of that, the NFL looks to not lose any actual games, while there are many predicting that the gap with the NBA is so wide, the entire season may be lost. Just look through the issues listed by Jonathan Feigen here. There is nothing that will keep a brand down more than losing games. The NFL may have scared everyone into thinking games would be lost, but it looks more and more like that won't be the case.

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So, right now, the NFL is winning the lockout wars, which is the first good news for football fans in months.

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Images by eflon used in background images under a Creative Commons license. Thank you.